A conglomerate attacks an outright retailer
With his first week in his new role under his belt, newly promoted Amazon CEO Andy Jassy has made it clear that he’s not only running the world’s largest online retailer, but he’s also at summit of one of the largest conglomerates in the world.
Jassy’s inaugural program saw the Seattle-based company announce extensions and improvements almost daily, ranging from rental services price control of pharmaceutical products Halo Health, as well as a new impetus for its Pavement IoT connectivity / bundle game.
Along with this flow of initiatives, Amazon has also confirmed the dates for its next – and very first – Prime Day sales event, along with a series of special perks and performers that will help generate new buzz.
Past its peak
Until last year, Prime Day had spent its entire six years of existence in July to coincide with and commemorate Amazon’s own anniversary. But COVID-19 ended that streak in 2020, pushing Prime Day back to October.
At first, this postponement raised fears that “Christmas was wasted” – or at least the kickoff of Black Friday into the holiday shopping season would be cannibalized. In the end, neither happened. Stores were half full as consumers shopped online instead – and ultimately people were spending more than most analysts expected during a recession and pandemic.
The only reason this matters is that this coming Prime Day, free from schedule changes, coronavirus, or seasonal considerations, will be the closest thing we’ve seen to a fair fight in over a year. And at first glance, Walmart, Target, and other retailers are ready to fight.
Not only did Arkansas-based Amazon rival instantly kick off its own counter-event, but it made theirs longer (four days vs. two days for Prime Day) and wider, with in-store and online exclusives aimed at to increase traffic in both places.
Barely was Walmart’s “Deals for Days” event slated for June 20-23, and Amazon upped the ante itself by announcing its First day show, which he described as a groundbreaking three-part musical event featuring performances and storytelling by Billie Eilish, HER, and Kid Cudi. Notably, these events will be available on June 17 – three days before the flagship event.
In the coming days, we can expect to see more product and performance announcements, as well as a gradual recovery and expansion of deals and offers – from Amazon and its rivals – that will transform a shopping event. two days in a marathon month.
From leaves to meat
On the heels of its recent agreement to launch a linens, towels and furnishings line with Gap, Walmart has announced its next private label foray into meat – or, more specifically, beef.
By unveiling the new McClaren Farms Beef Line in 500 stores in five states, the nation’s largest grocery retailer said the initiative aims to create an end-to-end supply chain for Angus beef. The announcement comes as retailers look to sweeten their private label offerings in the grocery industry, taking advantage of the model’s high margins and its ability to retain customers.
In his recent first quarter earnings conference call, the CEO of Walmart US John furner said the company was “pleased with the market share gains recorded in meat, products and bakery,” noting that “even within food categories the mix was favorable to categories which tend to have better margins, which allows us to maintain the price positions that we have managed.
And the winner is…
Meanwhile, Walmart also announced that it had narrowed its list of 4,300 potential merchants to a list of 1,000 “Open Call” finalists who will virtually travel to headquarters on June 30 to give a 30-minute sales pitch to company executives in hopes of getting their made-in-America products to the retailer’s shelves.
Walmart said the list of nominees came from all 50 states, which is part of its broader commitment to spend $ 350 billion on items made, grown or assembled in the United States.
“We know that manufacturing in the United States means a lot to our buyers,” Laura phillips, Walmart’s senior vice president for global sourcing and manufacturing in the United States, spoke about the largest batch of new merchants the company has ever recruited. “Programs like Open Call serve to strengthen communities, deliver more value to our customers and improve the way we do business. “