Battery-powered lawnmowers will make strong inroads through 2025, spurred by growing acceptance of robotic technology
CLEVELAND, February 22, 2022 /PRNewswire/ — New analysis from Freedonia Group predicts global demand for lawn mowers will reach $9.5 billion in 2025. While motorized mowers will continue to dominate sales, battery-powered models will see their market share increase from 18% in 2020 to 24% in 2025:
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Battery-powered models will continue to gain market share in walk-behind mowers, and the growing popularity of robotic mowers – which are virtually all battery-powered – will further support the gains.
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Although they will remain a smaller share of riding mowers than walk-behind mowers, the improvements in power and performance of battery-powered models will allow them to increase their share of the riding mower market.
While Western European lawn mower markets tend to be mature in general, the growing penetration of robotic lawn mowers across the region will enable healthy growth in battery lawn mower sales. Ongoing progress in the United States, the largest market for lawnmowers, will also support gains for battery-powered lawnmowers through 2025, especially as the adoption of robotic lawnmowers is expected to rise sharply in the country. .
However, the growth will be a bit slower than 2015-2020 due to the high market of 2020. As consumers have started taking more care of their own lawn during the COVID-19 pandemic, the global market for lawnmowers hit a new all-time high that year, with sales above the pre-recession level of 2007 for the first time.
Battery power extends to larger mowers
Lawn mowers have been slower to transition to battery power than other types of lawn and garden equipment, and gas power remains the dominant technology for larger models like riding mowers. However, battery technology continues to improve and battery-powered ride-on mowers are increasingly able to compete with engine-powered models both in terms of performance (power, run time) and price.
In particular, these performance improvements have greatly expanded the reach of battery-powered products in commercial markets, where users typically have more intensive needs than consumer buyers.
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Now available from Freedonia Group, Global Lawn Mowers provides historical data for 2010, 2015 and 2020 and forecast for 2025 and 2030 for the worldwide demand for lawn mowers in current dollars (which is not adjusted for inflation). Historical national demand totals are also presented in local currency terms.
Demand is presented by energy source (motor, battery, wired) and by market (consumer, commercial). The demand for robotic lawn mowers is also provided.
About Freedonia Group – The Freedonia Group, a division of MarketResearch.com, is the leading international industry research company, providing our clients with product analysis, market forecasts, industry trends and market share information. From individual consulting firms to global conglomerates, our analysts provide companies with unbiased and trusted industry research and market analysis to help them make important business decisions. With over 100 studies published each year, we support over 90% of Fortune 500 industrial companies. Find ready-to-use studies at https://www.freedoniagroup.com/ or contact us for a personalized search: +1 440.842.2400.
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SOURCE The Freedonia Group