Black Beauty Business Owner Nakilia Adams Talks About Skin Care
Our skin is the largest organ in the body and is the first cycle of protection against the environment. While some people may not be exposed to the importance of skin care and how effective it is, Warren business owner Nakilia Adams is determined to let the community know what she has learned.
Adams is an advanced esthetician and the founder and owner of Bee & Bee LLC, 2068 Mahoning Ave., Warren. His company specializes in full body hair removal, facials, dermaplaning, massage therapy, eyelash enhancement and other cosmetic services.
“I want people to know that… everyone needs to take care of their skin, regardless of color. We need to have a skin care regimen,” Adams said.
Since 2013, Adams has built her business on superior customer service and providing education, which she has learned is in deficit in the African American community.
“I feel like because of some things that we aren’t exposed to even at a young age when it comes to skin care – a lot of black people either didn’t get facials, or they didn’t get facials. didn’t massage or do things like that. And that’s because maybe at a young age we weren’t introduced to it, ”she said.
The journey to Bee & Bee beauty services
A former student of Warren G. Harding, Adams developed the desire to become an entrepreneur as an adult. By working with many multi-level marketing companies, she has gained the knowledge to understand how to properly run a business. Her biggest motivation was the loss of her eldest son.
“I feel like starting my business five months after my son’s murder has definitely kept me busy. I ended up buying a building last year during COVID and completely remodeled the building, ”she said.
Initially, Adams started his journey with waxing and has no desire to start his own business. However, with Bee & Bee, she was able to create a comfortable environment to help her clients overcome the discomfort of waxing. She finally decided to expand her services and her business.
“It’s important that my clients feel very comfortable when they come in. Since moving to my new location I have had a lot of new clients, ”she said.
A plethora of beauty service offerings
Bee & Bee not only focuses on comfort, but also offers several different services.
“I offer skin care, [for] that I have another beautician. We perform teeth whitening [and] dental gems, but one of the things that I think can set me apart is the education I give to my clients while they’re there as a follow-up product, ”Adams said.
Adams provides a variety of services, of which waxing is the most popular. It is mainly known for its Brazilian waxes. However, she offers all waxes for all areas including arms, legs and more.
“I do a lot of Brazilian hair removal. We all know this is intimate service. It’s kind of a painful experience, ”she said.
The challenges of growing businesses as a minority
All businesses face their own obstacles in different ways. As a minority business owner, starting from scratch, Adams said one of his biggest challenges was securing his customer base and establishing his brand locally.
“Even today I still have some where sometimes if I don’t have a full customer base I tend to get depressed,” she said.
“Getting into my business has helped me overcome challenges,” she said. “If I have a full day, my mind is going to be busy. I do not think about it. But as soon as I have that moment of free time … I tend to have a moment to grieve or be depressed.
A future of expansion on the horizon
The global beauty industry is worth $ 511 billion, according to Common Thread Collective. As this industry grows, Adams is preparing by positioning his business with an expanded team and services.
“Next year I plan to hire staff, I plan to have staff, even if it’s just one person,” she said. “I also plan to expand my team with other estheticians. I have a licensed braider and she also teaches. Next year I plan to teach more. I’m in the process of going through the process right now, getting licensed from the Ohio State Board of Cosmetology so maybe I can offer classes.
For more information or to book with Bee & Bee Beauty & Beyond, you can follow @beeandbeellc on Instagram and Facebook.
This story was originally published January 2, 2022 4:00 a.m.