Blue Blaze from Newark won this great honor for rebranding its startup Versogen
Blue Blaze Associates, a certified women and LGBTQ-owned marketing and design agency in Newark, has added to its collection of national and international awards with two new Hermès Creative Awards 2021.
This is the second year in a row that the company has won a Hermes Platinum Award, its highest honor, after receiving a Platinum Award 2020 for its White House Village campaign featuring VR technology. This year, Blue Blaze won both a Gold Award and a Platinum Award in one of the oldest and largest creative competitions in the world.
Blue Blaze’s Platinum Award recognizes its multi-layered marketing services for Versogene, a green energy startup based in Delaware Innovation Space. Versogen’s mission is to reduce industrial carbon emissions by cost-effectively producing hydrogen from renewable sources. The work included changing the name of the startup, which was previously known as W7 Energy, with a new name, a new website (complete with illustrations demonstrating key technical processes) and a strategic marketing and communications plan.
The Gold Award was given for the rebranding work of Blue Blaze for BrightBloom Centers, a provider of therapy for children with autism and special needs serving Delaware, New Jersey and the surrounding area. Blue Blaze created a new brand that included a successful name change process, the development of its primary messaging, a website redesign and a new set of marketing materials.
“We are extremely honored to receive the prestigious Hermes accolades and very proud of the work we have done and continue to do for these exceptional companies,” said the CEO of Blue Blaze. Sandy Taccone, who was recently named one of the Best Business Women in 2021 through Delaware today and the Delaware Business Hours, in a report. “Our mission is to go beyond our clients’ expectations and deliver results that will take them to the next level. These awards show that we are accomplishing this mission.
Diliana Henri, founder of BrightBloom Centers, said their business has been transformed by the work of Blue Blaze, including increasing accessibility for families.
“This transformation has opened the doors to expand our geographic footprint and meet the growing needs of the region,” said Henry.