Capillary Technologies to Power Sonak Group’s First Digital Loyalty Program – Manila Bulletin
Capillary Technologies (a leading B2B SaaS platform for customer retention and engagement) has entered into a long-term partnership with Sonak Group (one of the leading retail groups in the Philippines) to create a program of consolidated digital loyalty that will drive sales of all its brands.
As part of the partnership, Capillary will fuel Sonak’s unified loyalty program across 16 brands and over 30 physical stores and online channels. This solution will help strengthen customer perception of the brands they offer and provide their already large and loyal customer base with more ways to enjoy their purchases. Sharing his confidence in the partnership, Kabir Buxani (CTO and Director, Sonak Group) said: “I am very excited about our future project with Capillary. Digital loyalty is one of the key elements of our plans to improve the retail experience we provide to our customers, and from our first relationship with Capillary, I am confident that we will be able to deliver a program of the highest quality.
Using Capillary’s Loyalty +, which is part of a comprehensive suite of integrated loyalty and engagement software products, Sonak’s general loyalty program will allow its customers to earn and redeem points with any brand. of the group. Inspired by AI and machine learning, the solution will help the business gain an end-to-end view of each customer and understand their preferences throughout the buying journey using Capillary Insights +. Together, this partnership is intended to create a digital transformation journey for the conglomerate, replacing its legacy systems with next-generation AI and cloud technology.
Optimistic about this growing partnership, Aneesh Reddy (Co-Founder and CEO of Capillary Technologies) said, “We are honored to share our cutting-edge platforms to drive high value in Sonak’s loyalty programs. Just by focusing on making rewards easier for customers, we believe there is so much untapped potential in conglomerate loyalty. We are excited to explore the possibilities of this space, thereby strengthening our footprint in the industry. “
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