Cashback for every transaction, hotel reservation, purchase of groceries, drugs and more – Trak.in – Indian Business of Tech, Mobile & Startups
More than a month after the youngest arm of the Ahmedabad-based conglomerate Adani Group, Adani Digital Labs announced the development of a “super app” for over 400 million of its large consumer base across all verticals in India, the Indian multinational conglomerate Tata Group has announced officially unveiling its SuperApp early next year.
The company claims to have completed the development of its superapplication called “Tata Digital’s SuperApp” and has announced that it has been evaluated by its more than 700,000 employees to ensure its effectiveness, before the official launch of the SuperApp.
In an ET report, officials familiar with the matter informed that a closed user base has already started testing the beta version of the app and that it will be made available to all employees in the Tata group. gradually over the next few months.
Why did the SuperApp take so long to launch?
Officials with knowledge of the case informed the daily that although it is developed, the Tata Group has taken some time to decide on launching its SuperApp, given the improbability of any revisions to e-commerce guidelines. as previously planned.
So, as long as there were clouds around the revision of consumer protection rules, the Indian conglomerate decided to hang on to the launch of its SuperApp.
Everything you need to know about the Tata Group SuperApp
All of the different companies in the Tata group will be listed on the SuperApp, and the company’s large customer base will be able to access all of them on one platform.
A super app is a digital platform that allows a user to access multiple services from a single app. Paytm is an example of a great app.
According to the aforementioned officials, some of the companies that have already registered on the SuperApp include Indian Hotels, Croma, BigBasket, and 1mg.
E-commerce company Tata Cliq has yet to integrate the app as its business model may need to be changed to be compatible with the SuperApp.
A spokesperson for Tata Digital said work on launching the app is currently underway. “We strive to ensure its efficiency and effectiveness,” they added.
The SuperApp is expected to have separate verticals such as grocery, pharmaceuticals, education, finance and beauty, each of which will be led by industry specialists.
Arvind Singhal, chairman of retail consultancy Technopak Advisors, said Tatas will need to be careful that product categories complement each other on the app.
Additionally, e-commerce payments made on the super app translate into loyalty points (one rupee for each point), which can then be redeemed for other purchases made on any Tata brand. Most of the points raised about small ticket purchases should be used for grocery expenses, officials said.