Do you want to start with tequila? Open a multi-level marketer
This article was translated from our Spanish edition. Opinions expressed by Contractor the contributors are theirs. This article was updated on September 15, 2021
- Exports of the domestic distillate to the United States totaled 172.4 million liters.
- On the other hand, direct or multi-level sales constitute one of the main marketing channels in the world.
- Design a payment and compensation model for people who join your network.
Why?
The tequila industry in Mexico produces more than 240 million liters each year; 70% of which are exported. According to the Tequila Regulatory Council (CRT), in December 2018, overseas sales totaled 209.7 million liters.
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The domestic distillate’s exports to the United States totaled 172.4 million liters, equivalent to $ 1.3 billion in sales and more than 70,000 jobs nationwide. Agave-Tequila production line .
On the other hand, direct or multi-level sales constitute one of the main marketing channels in the world. Mexico is the second most important market in Latin America (only after Brazil) and the sixth in the world. While the most popular product categories are: beauty, footwear, dietary supplements, and fashion.
How? ‘Or’ What?
From the union of two industries which, despite the economic ups and downs, are still dynamic – tequila and direct sales – is born a new concept which consists in the marketing of this distillate through a system at several levels.
To get started, contact one or more tequila brands that want you to become their sales arm. Then, it integrates a physical or online catalog which contains the most important characteristics of each product (origin, type, years of aging, milliliters, price). Also design a payment and compensation model for people who join your network, and don’t forget to include training in key areas such as negotiation, customer service, tracking, and collections. All of this can represent up to $ 100,000 of investment.
How to start selling? Like the rest of direct selling networks: start promoting your offering to friends and family (both to join your marketing network and to make them end consumers). And after? Two other elements: perseverance and professionalism in terms of punctuality in deliveries, variety of products and special promotions.
Success story
In Mexico: Tequila Nock