I see myself as a storyteller, says singer-songwriter Krithika Nelson
Pi Pi Dum Dum is about new age romance and presents an original tale of a typical Chennai wedding. “The musical version of the song was released on October 5 on Spotify and the animated video launched on Monday. I wrote this song for a few friends of mine who recently got married. I played their Cupid. So when it came to discussing the wedding gift, they wanted a song. When I asked them if they wanted a romantic or quirky number, they asked for the latter. They are also a fun and original couple. This is how the idea of Pi Pi Dum Dum was born, ”begins Krithika.
She also corded actor Arjun Chidambaram, who recorded his vocals for the catchy melody of the song which was composed in about four hours. “When I finished the song, I needed a male voice. Arjun is a good friend and I said I was preparing a song, and he got excited. When I asked him if he could make the male voice, he gladly accepted. I gave the track for the animation, and what you see today on YouTube is the final product. All the little things took a long time. But j ‘was determined not to release any other songs until Pi Pi Dum Dum was released, ”she says.
Having worked in many forms of art and media, Krithika embarked on music production during the pandemic. When asked why she chose music production among many other fields in which she is interested, she replies, “My fondness for music started when I was four years old. A music teacher offered me free lessons. When I had to choose between music and media, I sort of chose the latter. It was during confinement that I decided to lean towards music and enrolled in a music production course. In fact, Jerin C Raj, who taught me music production, also produced the song.
Prior to Pi Pi Dum Dum, Krithika found success with the previous indie music video Nee Naan. The video struck a chord among different sections of the audience and one of the very few videos on YouTube that has no dislikes. “The response has indeed been overwhelming. I collaborated with Santhosh Jayakaran for this video and we offered two versions: guitar and piano. I was impressed when I listened to the piano version and decided that would be it. I’m glad people felt the same, ”she adds. After working as a lyricist and assistant in one of the biggest magnum opuses to be released next year, Krithika is taking a firm stand that she identifies as a storyteller. “I see myself telling stories to people in different formats. It can be music, lyrics, or a movie. The message has to have the right impact and I don’t see myself limiting myself to one particular form, ”she concludes.