It’s Reliance vs Amazon for IPL media rights as conglomerates hang in the balance in June 12 auction: report
- BCCI will hold an online auction for IPL media rights on June 12
- For the first time, BCCI will host broadcasting and streaming separately
- Reliance and Amazon would be first in the race to close the deal
“The tender action will be a bet on India’s story over the next decade,” Karan Taurani, media analyst at Mumbai-based Elara Capital, was quoted by Bloomberg as saying. “Bidders are banking on the promise that India’s data-consuming Indians will dictate the fortunes of every business, from retail to banking, and travel to education.”
3 Delhi Capitals players managed by Rishabh Pant could be released after sub-par performance in IPL 2022
85 matches in 2026 and 94 in 2027? BCCI seeks to make IPL even bigger: report
Disney, which currently owns the media rights to IPL, has seen its Indian market boosted by the deal. While the report said even Disney was flying its top executives from different parts of the world to work out a plan on how to retain the rights, it remains to be seen if it can compete with Reliance and Amazon – which are expected to go to the studio. open auction.
It will be the first time that the Board of Control for Cricket in India (BCCI) will host broadcasting and streaming separately. The Indian board is expected to earn between 35-40,000 crores from the online auction.