The agency was tasked with deploying its strategic approach focused on digital creation to create a powerful narrative for the area in India and globally.

Bombay : Lintas Live has won the Global Integrated Communications mandate for Lagos Free Zone (LFZ), Nigeria. Lagos Free Zone is a subsidiary of Tolaram, one of Africa’s leading industrial conglomerates. The agency won the mandate for this company in a multi-agency pitch against several other holding brands.

As the lead agency, Lintas Live will work with other offices across the global network to deliver an impactful digital-focused creative communications campaign. The aim would be to position and amplify through public relations, digital and social media and partnerships with the right business platforms – all supported by impactful creative storytelling.

While appointing Lintas Live, Mr. Dinesh Rathi, Managing Director of Lagos Free Zone said“We are delighted to partner with Lintas Live, an agency that reflects our passion. Lintas Live not only demonstrated a deep understanding of our brand environment, but also presented a compelling perspective on approaching requests We have aggressive plans to position LFZ as the most attractive destination for foreign direct investment in Nigeria, and we needed an equally nimble partner and global network to help us realize our aspirations.

Lagos Free Zone, the first private free zone in Nigeria, received the fDi Highly Commended Award in the Regional (Africa) category of the Global Free Zones of the Year 2021 awards. These awards are presented by the Kingdom-based fDi Intelligence United Kingdom, which monitors foreign direct investment in infrastructure projects around the world. The Lagos Free Zone is poised to transcend regional territorial boundaries and project itself not only as the premier industrial investment destination across the entire African continent, but also as one of the leading free zones. exchange in the world. Lagos Free Zone is redefining the ease of doing business in Nigeria to attract investment.

Mr. Ameer Ismail, Chairman of Lintas Live, commenting on the partnership said, “We are delighted with this victory. Lagos Free Zone is the first private free trade zone in Nigeria, and we are honored to partner with the brand in its journey of communication in India and globally. We share many synergies with Lagos Free Zone. Constant innovation, an agile approach to business and customer-centric solutions are at the heart of their brand promise, as is the Lintas Live philosophy. This mandate is very prestigious for us and we are committed to making this alliance a huge success.