Peugeot’s US invasion known as off as Stellantis needs to give attention to Alfa Romeo as an alternative
Stellantis has formally confirmed that Peugeot won’t broaden into the US market and the deliberate return of the French marque has been canceled.
The conglomerate confirmed the choice to Automotive information immediately, however questions concerning the plan have been raised for the reason that Stellantis merger that was finalized earlier this yr. This affirmation follows the appointment of Larry Dominique as President of the Alfa Romeo model for North America.
Dominique had beforehand been in command of planning Peugeot’s return to the US market. Now, nevertheless, it seems to be like the main focus can be on how Alfa Romeo works in the US.
“The brand new context of Stellantis with a robust presence within the US market leads us to give attention to present manufacturers,” a spokesperson informed Automotive Information. “That is why Larry will develop Alfa Romeo on this market.”
Additionally learn: Stellantis intends to revive Chrysler to its former glory
The PSA group, which merged with FCA to kind Stellantis, had deliberate to introduce Peugeot to the US market to broaden past the European market, the place gross sales have been stagnant. With the FCA merger, nevertheless, Stellantis is now firmly established within the US market.
Nevertheless, Alfa Romeo has encountered difficulties in America. Regardless of producing critically acclaimed vehicles within the type of Giulia and Stelvio, gross sales didn’t impress. Nevertheless, the model confirmed reasonable development in 2020. Whereas its gross sales grew simply over one %, they did so in opposition to a backdrop of a market that shrank by 15%.
Peugeot’s deserted plans additionally seem like excellent news for Chrysler. Preliminary experiences advised that Stellantis would kill the model, however later experiences advised that the conglomerate truly supposed to revive the model to its former glory.
Certainly, with Stellantis’ attentions drawn in fewer instructions, this could solely be factor for Chrysler and Alfa.