ASMI is a public-private partnership between the State of Alaska and the Alaskan seafood industry created to foster economic development and position the Alaskan seafood industry as a as a competitive market-oriented food production industry. GEAN is comprised of senior seafood executives with subject matter expertise who partner with Seafood People to execute global projects and customer initiatives.

Tonkovich served as ASMI’s International Marketing Director and International Marketing Director for Asia and Emerging Markets from 2009 to 2015, then Executive Director from 2015 to 2018. She has established a reputation as a highly skilled leader specializing in international market entry, market development, international trade, B2B marketing and communications. She has executive-level experience in brand management and strategy with a proven track record of multi-stakeholder collaboration.

While at ASMI, Tonkovich led a marketing and market development program in over 30 countries and held a public affairs position for the industry at the local, state and federal levels. She led significant organizational changes and strengthened Alaska’s globally recognized sustainability certification program, all during a time of fiscal consolidation.

Tonkovich received his Masters in International Business from Regent’s University London and received the Program Achievement Award. She earned her BA in Asian Studies from Colgate University in Hamilton, NY.

“As we continue to grow our global network of Executive Advisors, we are excited to add Alexa to our North American roster. She has an exceptional track record in execution with extensive experience in navigating private and public partnerships. Alexa’s skill set will be a valuable resource for our customers,” Thomas Bakke, CEO of Seafood People, said in a press release.

“It is a privilege to join Seafood People as an Executive Partner as they continue to expand their global reach. Seafood People fulfills a necessary role in the industry of talent management and consulting for strategic growth. I admire the team they’ve built and the philosophy of the company, and I’m excited to grow our partnership,” Tonkovich said.