Skullcandy underlines commitment to sustainability, pledging to keep 1,000,000 pounds of e-waste out of landfills by 2025
To date, the brand has saved 458,480 pounds of end product to landfill and will use 100% recyclable packaging exclusively by the end of 2021
PARC CITY, Utah, September 21, 2021 / PRNewswire / – Skullcandy Inc., The # 1 Selling Stereo Headphone Brand1 and true wireless headphones2 under $ 100 and winner of the Business Intelligence Group (BIG) 2021 Sustainability Awards, today announced an increased commitment to sustainability. As the world must reach net zero carbon emissions by 2050 to limit the worst effects of climate change, Skullcandy is doing its part by pledging to keep 1,000,000 pounds of e-waste out of landfills around the world by 2025 This commitment is based on the brand’s commitment to exclusively use 100% recyclable packaging by the end of 2021 and to continue their upcycling efforts which have already made it possible to save 458,4803 pounds of electronic waste ending up in landfills, equal to 439,2164 some products.
“Skullcandy was born in the mountains of City Park and a passion for the environment is woven through every fiber of our DNA. We have a responsibility to limit our impact so that future generations can enjoy the outdoors in the same way we do, ”said Jessica klodnicki, Marketing Director at Skullcandy. “Skullcandy is proud to take concrete steps to reduce our carbon footprint, not only by preventing returned products from going to landfill and opting for 100% recyclable packaging, but also through our manufacturing process while supporting the advocating for the climate and enabling our consumers to do their part. . “
Launched in July 2019, Skullcandy’s upcycling program, which takes returned products from retailers and recycles them, allows for an extended product life with a portion of the proceeds benefiting Protect our winters, a non-profit organization dedicated to transforming outdoor enthusiasts into effective climate advocates. All products that cannot be recycled are properly broken down and recycled responsibly. The brand received a Circular Economy Innovation Award from Best Buy Canada for its waste reduction measures. These and other efforts also led Skullcandy to win a 2021 BIG Sustainability Award, which recognizes brands that have made sustainability an integral part of their business.
As a member of Responsible packaging movement of prAna, Skullcandy switches to using fully recyclable packaging materials by the end of the year. Part of this effort includes reducing the size of packaging to reduce material use and the impact of transportation. Where possible, the use of plastic is reduced or eliminated altogether, and by 2023 Skullcandy will only use FSC-certified paper products.
Other efforts by Skullcandy to reduce its environmental impact include:
Product lifecycle analysis – A partnership with EcoChain, an environmental intelligence platform based in the Netherlands, helped Skullcandy analyze the carbon footprint of each product it manufactures. As a result, the brand will inform future design decisions and material choices in an attempt to reduce its impact. The first of these products are the recently launched Dime True wireless headphones, which have half the carbon footprint of most other wireless products, mainly due to a reduced battery size.
Engage in a lean and ecological manufacturing process – Skullcandy has reduced labor, materials, energy consumption and waste by scaling up production to have as little environmental impact as possible.
Empower and motivate customers –
Advocacy for change – Skullcandy will continue to use its communication platforms and influence as a leader in the audio space to advocate for change. The brand supports and provides financial donations to Protect Our Winters, using its digital reach and brand ambassadors to educate consumers on climate issues, while leveraging its local and national strength for political advocacy.
For more information on Skullcandy’s commitment to the fight against climate change, visit the brand’s website sustainability page on Skullcandy.com or follow us on Instagram, TIC Tac, Youtube, Twitter and Facebook.
1. The NPD Group / Retail Tracking Service, based on stereo headphone dollar share and current year unit share May 2021.
2.The NPD / Retail group’s tracking service, based on True Wireless earbuds’ dollar share and YTD unit share May 2021.
3 Total weight in pounds of product units diverted from landfill for recycling and recycling from Q3 2019 to Q2 2021.
4Total number of product units diverted from landfills for recycling and recycling from Q3 2019 to Q2 2021.
Skullcandy is the original lifestyle audio brand, born in 2003 with an idea that was discovered while riding a chairlift in Park City, Utah. Fast forward to today where Skullcandy is the # 1 selling brand in stereo headphones1 and true wireless headphones2 under $ 100, has for mission “to release the visceral power of music for all”. Skullcandy Headphones and Earphones are created, tuned and tested to deliver music you can feel, specially designed to provide a deeper, more immersive listening experience. The brand supports charitable causes through its Music with a mission program where dedicated campaigns and part of the proceeds from sales of limited edition products help to make an impact. Skullcandy designs, markets and distributes its audio products through a variety of distribution channels around the world. The company’s website can be found at www.Skullcandy.com.
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