The merger of Rimac and Bugatti shakes up the Hypercar universe
Rimac Automobili announces another major milestone in its history, by partnering with the iconic automotive brand Bugatti Automobiles to create new automotive and technological power.
In just 10 years, Rimac Automobili has gone from creating a one-man garage to announcing a new company with one of the world’s most iconic automotive brands to create Bugatti Rimac LLC.
In a constantly evolving industry, flexibility, innovation and sustainability remain at the heart of Rimac’s operations. The Croatia-based brand has proven itself to be a trailblazer, setting the benchmark in performance and technology for others. The union of Rimac’s technical expertise and lean operations with Bugatti’s 110-year heritage in design and technical prowess represents a fusion of leading automotive minds.
Under the agreement, the newly formed Rimac group will be the main shareholder with a 55% stake. Mate Rimac will retain its initial stake in Rimac Group at 37%, Porsche at 24%, Hyundai Motor Group at 12% and the other investors at 27%. The development, production and supply of battery systems, transmissions and other EV components for which Rimac is known and approved by many car manufacturers will be separated into a new entity – Rimac Technology, which will be 100% owned by the Rimac group. Rimac Technology will remain an independent company working with many global car manufacturers.
Mate Rimac will lead the new company. As CEO of the Rimac group, he will lead both Bugatti Rimac and the new Rimac Technology division. Bugatti and Rimac will continue to be separate respective brands, retaining existing production facilities and distribution channels. Bugatti Rimac represents the company that will develop the future of Bugatti and Rimac vehicles, bringing together resources and expertise in research and development, production and other areas.
The Rimac group will continue to innovate, creating both its own hypercars and developing systems and technologies for many global OEMs. Such innovative technology can also be deployed in future Bugatti and Rimac models.
The two brands will continue to operate independently, with Rimac Automobili retaining its current premises on the outskirts of Zagreb, Croatia, and Bugatti production continuing in Molsheim, France.
Ultimately, Bugatti Rimac’s world headquarters will be located on the recently announced Rimac campus, which also houses Rimac Technology. The € 200 million, 100,000 m2 campus, scheduled to open in 2023, will be the basis for all research and development for future Rimac and Bugatti hypercars. With high-tech innovation at its heart, the state-of-the-art site will welcome 2,500 like-minded people driven by curiosity and the desire to push things to the absolute limit.
Commenting on the merger, Mate Rimac, Founder and CEO of Rimac Automobili said: “This is a really exciting moment in the short but growing history of Rimac Automobili. We’ve been through so much in such a short time, but this new company takes things to a whole new level. Rimac and Bugatti are a perfect match in terms of what we each bring to the table. As a young, agile and fast-paced automotive and tech company, we have established ourselves as a pioneer in electrical technology. We have just launched our latest hypercar – the Nevera – acclaimed worldwide. So I can’t begin to tell you how excited I am about the potential of these two incredible brands combining knowledge, technology and values to create some truly special projects in the future. “
Oliver Blume, Chairman of the Management Board of Porsche AG: “We combine Bugatti’s strong expertise in the hypercar field with Rimac’s formidable innovative strength in the very promising field of electromobility. customer base and a global network of dealers in the joint venture. In addition to technology, Rimac brings new approaches to development and organization.