Uninterested in consuming rooster breast to realize muscle? Why not drink it as a substitute … a smoothie? | Eat Drink
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SINGAPORE, March 9 – For those who’re a daily gym-goer, it’s possible you’ll be aware of the rooster breast conundrum.
Briefly, many who’re attempting to construct muscle would improve their consumption of lean protein. One of the crucial widespread methods to do that is to eat rooster breast – however that will get boring fairly rapidly.
That is an issue BE Protein Smoothies hopes to unravel as Singapore’s first firm to market meat-based smoothies. That is proper: rooster breast … in a bottle.
Founder Brian Chia thinks consuming a rooster protein smoothie could be simpler than consuming bland rooster breasts. Admittedly, the 2 flavors presently obtainable – Mango Coconut and Yuzu Banana – appear fairly alluring.
Chia acquired coaching in interactive media design and has labored within the promoting trade for the previous ten years. However venturing into entrepreneurship was solely new to him, requiring each a leap of religion and a deeper push issue, to flee the mad rush.
He says, “I’ve no enterprise improvement or product manufacturing expertise. I knew from the course of my job that I did not like company forms and a 9-to-5 grind. Plus, I’ve all the time needed to create one thing that pertains to health.
Certainly, as a health fanatic, Chia has the physique of a private coach and admits to being a type of fitness center goers who would regularly eat rooster breast meat in an effort to realize wholesome consumption. proteins vital for muscle development and restoration.
He remembers the grueling, monotonous food regimen: “As I grew bored with the rooster and broccoli food regimen, I had the thought of mixing lean rooster meat right into a buddy’s smoothies from Thailand. I assumed it was an incredible concept and since I could not discover such a product in Singapore, I turned the thought right into a enterprise.
Health lovers and bodybuilders recognize the comfort of rooster protein smoothies. The concept is that they’d be drawn to the comfort of refueling with a protein rooster smoothie after a couple of units of heavy deadlifts slightly than sitting down for a heavy meal.
The product is flexible: it may be blended with different elements to make new drinks, or used to make protein-rich pancakes or protein-rich popsicles.
As many new meals and beverage (F&B) entrepreneurs undergo months of analysis and improvement, Chia was lucky sufficient to have a head begin by buying the fundamental recipe for Rooster Breast Smoothie from her buddy. Thai.
“Nonetheless, doing enterprise in Singapore is before everything about compliance. So I needed to refine the recipe and carry out a number of trials and errors within the laboratory to have the exact macronutrients licensed. I additionally modified the recipe based mostly on the elements I might get in Singapore. “
A problem throughout this primary section was the shelf lifetime of the product. Since no preservatives, stabilizers, and emulsifiers are added, smoothies will spoil in lower than every week.
“To counter this, I did plenty of analysis and at last with the assistance of Singapore’s FIRC (Meals Innovation and Analysis Middle) and Singapore’s IPI (Innovation Accomplice for Influence), I managed to undertake a course of referred to as HPP (Excessive Strain Processing). ) by Hiperbaric to increase the shelf lifetime of my merchandise to 30 days. “
The HPP course of, also referred to as excessive strain pascalisation or chilly pasteurization, is a non-thermal F&B preservation methodology based mostly on using excessive isostatic strain transmitted by water. The ensuing impact is equal to pasteurization, besides with out using warmth.
Or, within the case of BE protein smoothies, rooster breast smoothies that style simply pretty much as good as when freshly made, even as much as a month after manufacturing.
As soon as the hurdle of product improvement was overcome, Chia’s subsequent problem was to streamline precise manufacturing. He says, “I began with one particular person beginning the manufacturing in my kitchen at dwelling. On-line sale and supply by way of public transport, transporting the smoothies from door to door. “
Whereas this lean and nimble start-up enterprise mannequin was manageable to start with when Chia averaged 20 liters monthly, in the present day its gross sales are nearer to 600 liters monthly by way of on-line and on consignment with native gyms. and well being meals portals.
Some scaling up was desperately wanted. He says, “I’m lucky to have discovered a dependable OEM to deal with my manufacturing and likewise to work with supply companions on execution in order that I can concentrate on gross sales and advertising.”
Typically timing is every little thing. As many brick-and-mortar companies the world over have been severely affected by the Covid-19 pandemic, BE Protein Smoothies noticed a 130% improve in orders throughout Circuit Breaker (Singapore nationwide partial lockdown) l ‘final 12 months.
Chia explains, “Since BE Protein Smoothies has all the time been a web based enterprise, I simply wanted to take a position extra in digital advertising to broaden the attain to make up for misplaced gross sales in gyms and shops. Suggestions to date has been wonderful: the commonest worth for patrons is the comfort / time saving for them to get sufficient meals of their busy schedules.
That is the place the attraction of the product lies: its easy worth proposition. Chia prospects can seize a bottle of Rooster Protein Smoothie on the go when in a rush. It’s clear, easy and exact.
For the subsequent section, Chia plans so as to add extra merchandise to enhance the present ready-to-drink vary. He says, “I additionally hope to broaden my gross sales channels with extra gyms and on-line / offline shops.”
Finally, the enterprise operates as a result of it’s based mostly on a necessity that the founder himself shares; Chia himself was the primary buyer, the target market. He says, “I am motivated by the concept that my shopper can drink the smoothie as a substitute of consuming junk meals or junk meals – which gives the identical quantity if no more energy, however with worse macros – when he does not. has no time. “
By fixing his personal downside, Chia has improved the lives of others like him. And that is what entrepreneurship at its greatest does: make the world a greater place, one small resolution at a time.
BE Protein Smoothies
The Internet: besmoothies.sg