The Emmys are back in the entertainment news arena this week by posting their nominations. Presets which, as usual, are especially abundant. The large number of subcategories and technical awards given by the awards offered by the United States Academy of Television Arts and Sciences makes it easy to get lost among the series with the highest number of nominations, and this the most cited titles are not always the most important. An appreciation problem that this year has spread to all OTT platforms until a new chapter in the so-called streaming war is signed.

HBO added more nominations this year than Netflix in an edition which for obvious reasons of pandemic was going to be carried out by the platforms. The two studies had been battling for years over who was the brand with the most nominated titles, and this course was taken by HBO, yes, thanks to a change in accounting rules. This year, the academy counted the HBO channel and platform together, not separately.

HBO (the channel) and HBO Max (its platform), which are now under the baton of Casey Bloys, the same content director, obtained 130 nominations between them, against 129 that Netflix received.

Are rewards a good way to measure which platform has the best series?

With a year like this marked by many TV series that were rocked in their shoot by COVID (Succession, for example), and the end of last year’s big winner, Schitt’s Creek, This edition of Emmy’s is considered a good measurement tool to take the pulse of the on-demand platform market..

Crown and Mandalorian tied as most nominated series with 24 each. WandaVision, meanwhile, marked Marvel’s arrival on grand prix television and was right behind these two with 23 nominations, followed by The Handmaid’s Tale (21), Saturday Night Live (21), Ted Lasso ( 20), Lovecraft Country (18) – curious together after learning that it would not have a second season -, Lady’s Gambit (18) and Mare of Eastown (16).

Disney is actually the most awarded studio and Netflix is ​​the streaming platform.

If nominations were tallied the same as in the past – separating HBO and HBO Max – Netflix would have easily overtaken HBO. However, this situation was used by all the conglomerates to say that they had had the series with the most award nominations.

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In a press release this Tuesday, WarnerMedia Celebrated Emmys ‘Leadership’ With 130 Nominations, noting that this was the 19th time in history that the “HBO brand” had “received the most nominations of any network / platform in a single year.”

The change comes after a year in which nearly all media conglomerates have restructured to prioritize streaming content fueled by the pandemic and the consumer shifts it has brought with it.

If we look at the new wording, HBO leads the way with 130 nominations, surpassing Netflix’s 129. Disney Plus was the third most nominated platform with 71 And if we break HBO down from HBO Max, HBO would have come in second with 94 nominations.

However, when that number is broken down by group, Disney (which owns Disney Plus and Hulu, as well as ABC and Freeform) leads the way with 136 nominations.

HBO, however, is not the only brand to have relatively benefited from the changes in the nominations pool. The Television Academy has also regrouped NBC (46 nominations), Peacock (2) and Bravo (2) under NBCUniversal Media, which garnered a total of 56 nominations on Tuesday. ViacomCBS, which was restructured last month around Paramount +, has a total of 54 nominations, with CBS winning 26 and Paramount + with six.

These showdowns by numbers that may seem like little nonsense are actually important to various businesses. Especially for those who come from the traditional market. It must be remembered that Netflix and HBO have bit each other a bit in recent years after the streaming platform took by storm in 2018, breaking 18 years of leadership in HBO nominations.

Since then, in 2019, HBO has garnered 137 nominations versus 118 for Netflix, while in 2018, Netflix garnered 112 versus 108 for HBO. Last year, Netflix won this particular competition again with 160 nominations, a historic record.

As HBO and Netflix fight, Apple and Disney party

But it all also takes a little importance off the fact that young streaming platforms such as Disney Plus and Apple TV + have gotten big nominations.

The Mouse House reached 71, helped by 24 from The Mandalorian and 23 from the new drama series WandaVision, a huge jump from last year’s 19 nominations.

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In the same way, The Cupertino-based company garnered 35 nominations, helped mostly by comedy Ted Lasso, absolute favorite in its category this year. Jason Sudekis’ comedy scoring the most comedy nominations in its first season (just released the second). This is a huge jump from the 18 nominations he won last year, largely for The Morning Show.

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Hulu won 25 nominations, almost all for The Handmaid’s Tale, available internationally on HBO, and Amazon Prime Video garnered 18 nominations, aided by seven from The Underground Railroad and The Boys, who claim with WandaVision that genre series have gradually drawn into awards.

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