Xbox CEO Phil Spencer doesn’t think Microsoft is untouchable
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Many people are still processing Microsoft’s life-altering decision to acquire Activision Blizzard for a whopping $68.7 billion in a landmark deal, though many also fear it could be a trend. consolidation that will tighten the control of large corporations over the gaming industry. According to Xbox boss Phil Spencer, that’s hardly how the software company sees these issues.
It all started when Sony and Microsoft began acquiring game studios to pave the way for ninth-gen competition. These deals usually boded well for the developers themselves, but when Microsoft surprised everyone by buying Zenimax (parent company of Bethesda Softworks) for $7.5 billion, the green team sent a message to the market. : no business is quite beyond our reach.
Now, you don’t have to look any further than the recent $68.7 billion deal to realize that claim is true, but Spencer says that for Microsoft, the process is much trickier than a takeover. aggressive as a movement of power.
“It’s something far beyond anything I’ve ever done. I don’t know if I’m equipped to do it, and the responsibility for it definitely hits me,” Spencer told Axios in a recent interview. He further added:
“I don’t think we’re in a position, assuming this deal is done, to start uniquely shaping video game policy on our own. I want to stand up for things that make teams better and people feel safe. I think we’ve been public about these things, but I would say we’re in a sort of unfettered hyperpower position. I do not believe it.
Spencer isn’t exactly reassuring us that the company will stop buying major studios now, but being a gaming industry veteran, at least they know what they’re doing – unlike other conglomerates that have tried to navigate the market to no avail.